T-MOBILE -AMERICA’S FASTEST GROWING LTE NETWORK

T-Mobile  is America’s most loved wireless brand and the Un-Carrier. They are redefining the way consumers & businesses buy wireless network services through leading product & innovation, and #WeWontStop breaking the rules of wireless.

As Senior Designer and UX Lead, I helped transform the T-Mobile website into an intuitive shopping and customer experience across multiple devices and projects.  Initially, I worked on improving the flow for customers to sign up for T-Mobile’s website.  By simplifying the experience, robust design iterations, and user testing conversion was increased by 16%.

On my second year, I was assigned to work on simplifying the digital billing experience. After a complete redesign of the bill customers had a 65% confidence to pay their bill in full after looking just at the first page, up from 32% previously.  This aligned with one of the main business goals of the project. Customers calls to care about questions on their bill was reduced by 22% in the 1st quarter after release.

 


FRONT DESK – BUILD YOUR BUSINESS

Front Desk helps customers and companies come together. It is a mobile-first software solution for small businesses for scheduling, attendance, billing, marketing, and metrics, and much more.  

As Senior Designer,  I was directly responsible for the establishing the brand and associated style guide, creating and updating the website, and the content marketing strategy.  Duties included:  redesign of new product pages, 14-day nurture campaign, creation and a/b testing of sign-up pages, creation of  multiple white papers, webinars, case studies, marketing related print materials, blog posts and banner ads.

I specifically got a chance to study the freshly redesigned website and quantitative data on visitation and conversion rates and optimizing the signup flow. By focusing on vertical-specific content, adding a faq on the pricing page, and implementing Front Desk’s online chat presence my team was able to increase signups by 35%.

EVERYMOVE – GOOD THINGS COME TO THOSE WHO SWEAT

EveryMove is an app that converts physical activity into real-world rewards. Add any physical activity or connect your phone or wearable device and the app will give you rewards for being active

As the Principle designer of the iOS & Android apps, I ran design meetings to gather feedback from stakeholders, gather requirements, prototyped, designed & deployed a complete mobile experience in first six months. I constantly reviewed metrics & spear-headed updates focused on retention and simplifying the user experience.  Refinements to the “Add an Activity” flow and the addition of progressive onboarding resulted in a huge improvement on mobile core tasks from about 50% to about 70%.  This included adding your first activity, connecting your social networks, completing sign up, etc.

I also lead the design team on a brand refresh and redesign of the brand, website, and mobile apps. After the redesign, we saw an uptick signup of about 10% within the first month.

COZI - FAMILY ORGANIZER

Cozi is a free app and website that helps you manage the chaos of family life with a shared calendar, shopping lists, to-do lists and more. Cozi helps you keep track of everything from school schedules to sports activities, grocery lists, meals and chores — all in one place accessible by every member of the family and from any computer or mobile device.

As the Senior UI/UX Designer I drove the look and feel of the iPhone, iPad, Android apps into easy to understand yet modern look. By applying modern UX best practices, I uncluttered the navigation and simplified the messaging of each section while keeping the target audience of a busy mom in mind. I designed & launched “Cozi Contacts” feature that allows families to share filter, & organize contacts together

I also got a chance to review the ad placement across the whole family of apps and streamlined the workflow to maximize ad revenue while reducing production time of partner assets.

DINNER SPINNER – GET DINNER ON THE TABLE WITH LESS FUSS & MORE FUN

Allrecipes is the original and largest food-focused social network created for cooks by cooks; where everyone plays a part in helping cooks discover and share the joy of home cooking.

The bulk of my work at Allrecipes revolved around this little beauty pictured above called Dinner Spinner.  Dinner Spinner comes in two flavors Dinner Spinner Free and Dinner Spinner Pro.  With over 16 Million downloads between all of the Allrecipes mobile products, it kept me pretty busy.  The basic concept of the app is that you can select dish type, ingredients, and ready in and the spinner will randomize  recipes by these three categories.  In addition to the spinner the app has a featured section, favorites, search, shopping list, and settings. The app itself has over 40,000 top rated recipes all submitted by users.  You can upload photos of recipes or share them with friends.  Dinner Spinner is available on iPhone, Android, and Windows Phone 7.  We have also revamped this UI for Android tablets and the Kindle Fire.

The search section has a number of dietary filters including vegetation, vegan, no dairy, no wheat, high fiber, low fat, low sodium, and low carbs.  So you can easily find low fat, low sodium chicken recipes in seconds.

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